Brad Ysseldyk

Captain
DISC Type : DS

Director of Sales And Business Development at Instantel

Ottawa, Ontario, Canada

Overview

Brad Ysseldyk is a global business growth leader with over 20 years of experience in autonomous vehicle technology and LiDAR, currently serving as Director of Sales and Business Development at Instantel. He holds an MBA from the University of Liverpool and is described by colleagues as strategic, driven, and passionate.

He once delivered an 800% growth in annual sales revenue for a key product line while at Applanix Corporation.

Personality Overview

Decisive But Calm

Consummate Professional

Planner & Achiever

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Autonomous Vehicles
Has over 20 years of experience leading business development for autonomous positioning and localization technology at companies like Trimble and Applanix.
Global Sales Strategy
Manages a global dealer network at Instantel and has driven business in over 80 countries, focusing on direct sales and dealer expansion.
Mining Technology
Actively speaks at and attends the International Mining and Resources Conference (IMARC), demonstrating a focus on technology applications within the mining industry.

Media Appearances

Brad has no verified media appearances

Work History

4-2025
Director of Sales And Business Development at Instantel
1-2020 - 12-2023
Director of Global Autonomous Business Development at Trimble Inc.
1-2019 - 11-2023
Director of Business Development – Global Autonomy + Division at Trimble Inc.
3-2009 - 12-2019
Worldwide Sales Manager - Land Mobile at Applanix Corporation (A Trimble Company)
International Sales Manager - Mobile Products at Optech

Education

9-1993 - 5-1998
Bachelor of Science - BS from Western University
2008 - 2010
MBA from University of Liverpool

More Information

Social Presence :

Prographics :

Exp : 15 Location : Ottawa, Ontario, Canada Job Level : Mid-senior Designation : Director of Sales And Business Development at Instantel
URL has been copied!

Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Brad

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Brad take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Brad

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.