Braden Hadfield

Energizer
DISC Type : I

Head of Customer Relations at fuelAI

Sandy, Utah, United States

Overview

As Head of Customer Success at fuelAI, Braden specializes in helping sales teams integrate human-first AI into their daily processes. His expertise lies in onboarding, enablement, and AI optimization, drawing from a background in marketing strategy. He attended Utah Valley University for Business Management.


He focuses on deeply understanding a clients existing communication style and translating it into fuelAI, ensuring the technology feels natural and authentic.

Personality Overview

Imaginative

Big Picture Person

Relationship Oriented

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are always positive and upbeat, so take their promises with a pinch of salt. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Human-first AI
His role is centered on helping teams use "Authentic Intelligence" to scale human connection, not replace it, ensuring AI adoption feels natural for sales teams.
AI in Sales
He is focused on how generative AI can reimagine the work of B2B sellers, sharing forward-looking predictions from Gartner on the topic.
Customer Onboarding
A primary responsibility in his role is guiding new customers through the onboarding and early adoption phases to ensure they are successful with the fuelAI platform.

Media Appearances

Braden has no verified media appearances

Work History

7-2024
Head of Customer Relations at fuelAI
11-2023 - 7-2024
Marketing Consultant at fuelAI
8-2021 - 8-2023
Marketing Strategist at Disruptive Advertising
11-2020 - 9-2021
Product Marketing Manager at Stukent
3-2020 - 11-2020
Marketing Intern at Keeler Thomas Management

Education

2016 - 2020
Business Management from Utah Valley University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Sandy, Utah, United States Job Level : Mid-senior Designation : Head of Customer Relations at fuelAI
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Insights For Selling To Braden

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Do some small talk, ask them how things are going on their side
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid overloading them with too much detail
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Braden is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Braden

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Braden move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Braden take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Braden

Personality Compatibility


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