Bradley Lambert, MBA, PMP

Pioneer
DISC Type : Dsi

President & Chief Executive Officer at Milrea

San Diego, California, United States

Overview

Bradley Lambert is the Founder, President, and CEO of Milrea, a global transformation executive with over 30 years of experience at companies like Roche, Genentech, and Gilead Sciences. A University of Michigan graduate, colleagues describe him as a strategic, innovative, and dedicated leader who excels at turning complexity into measurable outcomes.

Outside of his executive roles, Bradley is motivated by purpose-driven leadership and personal growth. He often shares philosophical insights on social media about overcoming struggles and the importance of individual journeys, using metaphors from nature and sports to illustrate his points.

He once applied his unique transformation skillset to successfully revive Perus Olympic diving program.

Personality Overview

Friendly But Fast

Decisive But Friendly

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Business Transformation
He specializes in helping 'stuck' organizations achieve significant results, citing 75% reductions in operational timelines and 4, 500% faster delivery cycles at previous companies.
Purpose-Driven Leadership
His professional headline and personal posts consistently emphasize a "Purpose-Driven, People-First" approach, viewing culture as a key competitive advantage and not just a buzzword.
AI Implementation Strategy
He discusses the nuances of AI adoption, arguing that pilots often fail because they don't solve the right business problems, rather than being a failure of the technology itself.

Media Appearances

How Bradley Lambert & Milrea Are Reshaping Healthcare. Featured in Zaether

See Now

Work History

11-2024
President & Chief Executive Officer at Milrea
6-2022 - 11-2024
Vice President, Global IT at AGC Biologics
5-2021 - 6-2022
Strategic Program Advisor - Biologics IT at Gilead Sciences
1-2016 - 8-2020
Manufacturing Applications Support Manager and Solution Owner at Roche
1-2013 - 6-2014
Kentucky Distribution Center Site IT Head at Genentech

Education

1988 - 1993
BA from University of Michigan
1988 - 1993
BS from University of Michigan

More Information

Social Presence :

Prographics :

Exp : 28 Location : San Diego, California, United States Job Level : Leadership Designation : President & Chief Executive Officer at Milrea
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Insights For Selling To Bradley

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Keep your pitch focused on the impact but nurture the relationship too
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bradley is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Bradley

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Bradley move?

  • They are generally fast movers and can take quick decisions
  • Can Bradley take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Bradley

Personality Compatibility


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