Brady Peterson

Questioner
DISC Type : c

President at Peterson Auto Group

Boise, Idaho, United States

Overview

Brady has no verified overview

Personality Overview

Value Seeker

Cautious & Analytical

Not Easily Convinced

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Brady has no verified topics they care about

Media Appearances

Brady has no verified media appearances

Work History

4-2018
President at Peterson Auto Group
2-2017 - 4-2018
General Manager - Chevrolet Buick Cadillac at Peterson Auto Group
8-2012 - 1-2017
General Manager - Peterson Lexus at Peterson Auto Group
9-2005 - 4-2007
Grounds Crew Team Member at Brigham Young University
6-2003 - 5-2005
Missionary - Spanish at The Church of Jesus Christ of Latter-day Saints

Education

2013 - 2014
Dealer Academy from NADA Dealer Academy
2002 - 2009
Bachelor of Science (B.S.) from Brigham Young University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Boise, Idaho, United States Job Level : N/A Designation : President at Peterson Auto Group
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Insights For Selling To Brady

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brady is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Brady

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Brady move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Brady take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Brady

Personality Compatibility


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