Joe Martin

Visionary
DISC Type : Ds

VP of Finance at Evergreen

Bellevue, Washington, United States

Overview

Joe Martin is the VP of Finance at Evergreen and a founding team member of nutpods, where he was the first full-time employee. He played a pivotal role in the companys financial health and growth, progressing through operations and finance leadership. He holds a Bachelor of Business Administration from Ohio University.

Outside of his finance roles, Joe serves as a board member for Naturally Seattle, supporting the natural and consumer products ecosystem in the Pacific Northwest. His personal interests include following the Detroit Lions and staying connected with his alma mater, Ohio University.

Unique fact: Joe was the very first full-time employee hired at the successful CPG brand nutpods.

Personality Overview

Direct & Assertive

Early Adopter

Goal-Oriented

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Startup Financial Growth
As the first employee at nutpods, he managed the company's finances from the ground up through various stages of significant growth, holding multiple senior finance roles.
CPG Industry
His career at nutpods and his board position at Naturally Seattle demonstrate a deep commitment to the consumer packaged goods and natural products sector.
Operational Finance
His experience includes roles as Senior Operations Manager and Controller, indicating a strong background in managing the practical financial workings of a growing company.

Media Appearances

Joe has no verified media appearances

Work History

4-2025
VP of Finance at Evergreen
10-2024
Treasurer at Naturally Seattle
9-2021 - 4-2025
Sr. Director, Finance & Accounting at nutpods
10-2018 - 9-2021
Controller at nutpods
1-2017 - 10-2018
Senior Operations Manager at nutpods

Education

Bachelor of Business Administration (B.B.A.) from Ohio University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Bellevue, Washington, United States Job Level : Senior Designation : VP of Finance at Evergreen
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Insights For Selling To Joe

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joe is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Joe

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Joe move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Joe take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Joe

Personality Compatibility


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