Bram Kaashoek

Pioneer
DISC Type : sid

Partner and Chief Operating Officer (COO) at Main Capital Partners

Utrecht, Utrecht, Netherlands

Overview

Bram Kaashoek is the Partner and Chief Operating Officer at Main Capital Partners, a leading enterprise software investor. He is responsible for value creation, overseeing market intelligence, performance excellence, marketing, and strategic HR. His expertise includes corporate strategy and digital product leadership, supported by postgraduate studies from KU Leuven.

He uniquely manages both core internal operations like HR and IT, alongside specialized value-creation teams that directly support portfolio companies with data-driven insights and strategic implementation.

Personality Overview

Driven But Considerate

Dynamic But Sincere

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

AI Strategy Execution
He recently hosted Main's annual CEO Day where the central theme was the practical application and execution of AI strategies within their software companies.
Go-to-Market Strategy
Co-hosted a 2024 event focused on go-to-market strategies for B2B enterprise software, a key function of his Performance Excellence team that advises portfolio companies.
Data-Driven Investing
Heads the Market Intelligence practice, which provides the firm's investment teams with data-driven, practical insights into market trends to guide strategic decisions.

Media Appearances

Bram has no verified media appearances

Work History

10-2023
Partner and Chief Operating Officer (COO) at Main Capital Partners
1-2023 - 10-2023
Partner at Main Capital Partners
9-2020 - 1-2023
Managing Director Market Intelligence & Performance Excellence at Main Capital Partners
1-2019 - 9-2020
Director BU Digital Products at Wolters Kluwer Legal & Regulatory Nederland
5-2016 - 1-2019
Director Strategy & Project Office at Wolters Kluwer Legal & Regulatory Nederland

Education

2014 - 2015
Postgraduate studies (executive) from Katholieke Universiteit Leuven
2010 - 2010
Corporate Finance course from TIAS School for Business and Society

More Information

Social Presence :

Prographics :

Exp : 19 Location : Utrecht, Utrecht, Netherlands Job Level : Leadership Designation : Partner and Chief Operating Officer (COO) at Main Capital Partners
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Insights For Selling To Bram

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Showcase existing customers and use case-studies to grab their attention
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bram is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Bram

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Bram move?

  • They are generally fast movers and can take quick decisions
  • Can Bram take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Bram

Personality Compatibility


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