Debra McGuire, FASAE, MBA, IOM, CAE

Captain
DISC Type : DS

President & CEO at Private Directors Association®

Overland Park, Kansas, United States

Overview

Debra McGuire is the President & CEO of the Private Directors Association®, an accomplished executive with over three decades of experience leading and transforming non-profit organizations. She is a recognized expert in association management and corporate governance, holding FASAE, CAE, and MBA credentials. People who recommend her describe her as deeply thoughtful, collaborative, and innovative.

Outside of her extensive professional commitments, Debra is a former collegiate athlete, having attended Michigan State University on a track and field scholarship. She is also a proud graduate of the universitys Honors College, demonstrating a long-standing commitment to high achievement both in and out of the professional sphere.

Interesting fact: Debra is an ASAE Fellow (FASAE), a distinction awarded to fewer than 1% of all association executives for their significant contributions to the profession.

Personality Overview

Planner & Achiever

Decisive But Calm

Dynamic But Sincere

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Corporate Governance
As CEO of the Private Directors Association®, her primary mission is to improve private company growth and sustainability through effective board governance.
Association Leadership
Has over 30 years of experience as a CEO and Executive Director for professional and trade associations, specializing in organizational turnarounds and growth.
Board Performance
In interviews, she discusses the common challenges boards face, emphasizing the need for clarity in director roles, service expectations, and board composition.

Media Appearances

Debra has no verified media appearances

Work History

2023
President & CEO at Private Directors Association®
2020 - 2023
Executive Director at International Association of Assessing Officers (IAAO)
2019 - 2020
President | Chief Executive Officer at American Fire Sprinkler Association
2013 - 2019
Chief Executive Officer | Executive Vice President at American Academy of Family Physicians--Michigan Chapter and Family Medicine Foundation of Michigan
2007 - 2013
CAE Commission Chair (1 year) | CAE Commissioner (5 years) at ASAE: The Center for Association Leadership

Education

Master of Business Administration (MBA) from Cornerstone University
Bachelor of Arts (BA) from Michigan State University

More Information

Social Presence :

Prographics :

Exp : 37 Location : Overland Park, Kansas, United States Job Level : Leadership Designation : President & CEO at Private Directors Association®

Interested in

Sports

Former track and field champion athlete

Health & Outdoor

Former track and field champion athlete

Lifestyle

Author

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Insights For Selling To Debra

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Debra is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Debra

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Debra move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Debra take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Debra

Personality Compatibility


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