Bram Kools

Questioner
DISC Type : c

Head of HR Services & Excellence at Boels Rental

Maastricht, Limburg, Netherlands

Overview

As the Head of HR Services & Excellence at Boels Rental, Bram Kools is focused on HR transformation, digitalization, and analytics for the companys international workforce. A graduate of Maastricht University with certifications in Lean Six Sigma and as a SAFe® Product Owner, colleagues describe him as result-oriented and meticulous.

He successfully transitioned his project management skills from Fleet operations to a senior HR leadership role within Boels, showcasing significant adaptability and a broad understanding of the business.

Personality Overview

Not Easily Convinced

Price-Sensitive

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

HR Digitalization
Drives the simplification and digitalization of HR for thousands of colleagues, recently focusing on hiring SAP SuccessFactors specialists to enhance HR IT capabilities.
Process Optimization
As a certified Lean Six Sigma Green Belt, his focus on "People Excellence" highlights a commitment to continuous improvement and operational efficiency in HR services.
Developing Talent
Actively promotes the company's Management Traineeship and encourages students and recent graduates to connect, showing a passion for nurturing future leaders.

Media Appearances

Bram has no verified media appearances

Work History

12-2025
Head of HR Services & Excellence at Boels Rental
1-2024 - 12-2025
Manager People Excellence at Boels Rental
3-2023 - 1-2024
Project Manager - HR at Boels Rental
12-2021 - 3-2023
Teamlead Project & Program Management - Fleet at Boels Rental
5-2020 - 12-2021
Project Manager - Fleet at Boels Rental

Education

2018 - 2019
MSc from Maastricht University School of Business and Economics
5-2023 - 11-2023
Executive Education from Rotterdam School of Management, Erasmus University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Maastricht, Limburg, Netherlands Job Level : Mid-senior Designation : Head of HR Services & Excellence at Boels Rental
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Insights For Selling To Bram

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bram is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Bram

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Bram move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Bram take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Bram

Personality Compatibility


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