Bram Kools in

Bram Kools

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Head of HR Services & Excellence at Boels Rental
📍 Maastricht, Limburg, Netherlands

As the Head of HR Services & Excellence at Boels Rental, Bram Kools is focused on HR transformation, digitalization, and analytics for the companys international workforce. A graduate of Maastricht University with certifications in Lean Six Sigma and as a SAFe® Product Owner, colleagues describe him as result-oriented and meticulous.

He successfully transitioned his project management skills from Fleet operations to a senior HR leadership role within Boels, showcasing significant adaptability and a broad understanding of the business.

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Experience
7 Years
Current Role
Head of HR Services & Excellence
Job Level
Mid-senior
Location
Maastricht, Limburg, Netherlands
Personality Overview

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Decision Approach
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Priorities

Topics Bram cares about

HR Digitalization
Drives the simplification and digitalization of HR for thousands of colleagues, recently focusing on hiring SAP SuccessFactors specialists to enhance HR IT capabilities.
Process Optimization
As a certified Lean Six Sigma Green Belt, his focus on "People Excellence" highlights a commitment to continuous improvement and operational efficiency in HR services.
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Career

Work history

12-2025
Head of HR Services & Excellence
Boels Rental
1-2024 - 12-2025
Manager People Excellence
Boels Rental
3-2023 - 1-2024
Project Manager - HR
Boels Rental
12-2021 - 3-2023
Teamlead Project & Program Management - Fleet
Boels Rental
5-2020 - 12-2021
Project Manager - Fleet
Boels Rental
In the press

Media appearances

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Education
2018 - 2019
MSc
Maastricht University School of Business and Economics
5-2023 - 11-2023
Executive Education
Rotterdam School of Management, Erasmus University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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