Brandon Arbini

Inquirer
DISC Type : cd

Partner and Business Manager at FASTSIGNS - Irvine

Costa Mesa, California, United States

Overview

Brandon Arbini is a serial entrepreneur and software engineer with a talent for blending design with technology. He co-founded Zencoder, a Y Combinator-backed startup acquired by Brightcove, and currently serves as an Engineering Manager at Webconnex. People who have worked with him describe him as gifted, knowledgeable, and meticulous.

Residing in Costa Mesa, CA, Brandon is a husband and father of three who has co-founded several local businesses, including a coffee shop, a co-working space, and a signage company. He is a cancer survivor and channels his experiences into building meaningful, community-focused ventures.

His Y Combinator-backed startup, Zencoder, was acquired by Brightcove for $30 million in 2012.

Personality Overview

Judgemental

Upfront

Demanding

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Software Entrepreneurship
Co-founded multiple tech companies, including Sevenwire and Zencoder, which was accepted into Y Combinator and later acquired by Brightcove.
Community Building
Co-founded FLDWRK, a collaborative workspace, and Buenas Coffee to foster community and create platforms for positive change and connection.
Local Business
Owns and operates multiple local businesses in the Irvine and Costa Mesa area, including FASTSIGNS, Buenas Coffee, and FLDWRK, demonstrating a passion for tangible, community-based ventures.

Media Appearances

Brandon has no verified media appearances

Work History

2-2023
Partner and Business Manager at FASTSIGNS - Irvine
1-2023
Engineering Manager at Webconnex
3-2020
Co-Founder and Business Manager at Buenas Coffee
4-2016
Founding Partner at Common Good Network
4-2014
Co-Founder and Business Manager at FLDWRK

Education

2010 - 2010
Zencoder from Y Combinator
1997 - 2001
BA from Azusa Pacific University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Costa Mesa, California, United States Job Level : Middle Designation : Partner and Business Manager at FASTSIGNS - Irvine
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Insights For Selling To Brandon

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Tell them that you are there to help them create visible impact within their organization
  • Highlight the competitive differentiation of your product

DONT's

  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brandon is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Brandon

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Brandon move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Brandon take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Brandon

Personality Compatibility


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