Brandon Bethea

Examiner
DISC Type : sc

Co-Founder and Partner at Aterian Investment Partners

New York, New York, United States

Overview

Brandon Bethea is a Co-Founding Partner at Aterian Investment Partners, a private equity firm he helped establish in 2009. With a background from Harvard and an MBA from Kellogg, his career started in investment banking before he moved into private equity, where he focuses on investing in and cultivating middle-market companies across various sectors.

Originally from Oklahoma, Brandon has a deep passion for sports, having played on the Harvard Varsity Mens Tennis Team. He maintains a strong connection to his home state, aspiring in another life to be the Oklahoma Sooners Offensive Coordinator. He also serves his local community on an endowment committee in New York.

As a six-year-old, he would collect discarded X-rays from a hospital where his father worked, an early sign of his interest in finding hidden value.

Personality Overview

Process Oriented

Late Adopter

Overcautious

Being observant comes to them naturally.  They do not like taking risks at all and go for proven options in the end. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Value Creation
His professional focus is on transforming portfolio companies by enhancing their operational performance and strategic profiles, a core tenet of his firm's investment philosophy.
MedTech Investing
His recent activity shows a focus on the medical technology sector, including acquisitions in medical sterilization and robotic surgery equipment.
Middle Market Buyouts
As a private equity investor, he specializes in acquiring and growing middle-market businesses, a consistent theme throughout his career at Aterian and Insight Equity.

Media Appearances

Brandon has no verified media appearances

Work History

2-2011
Co-Founder and Partner at Aterian Investment Partners
6-2004 - 2-2011
Principal at Insight Equity

Education

1994 - 1998
AB from Harvard University
2003 - 2005
MBA from Northwestern University - Kellogg School of Management

More Information

Social Presence :

Prographics :

Exp : 21 Location : New York, New York, United States Job Level : Leadership Designation : Co-Founder and Partner at Aterian Investment Partners
URL has been copied!

Insights For Selling To Brandon

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brandon is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Brandon

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Brandon move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Brandon take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Brandon

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.