Brandon Maskell

Captain
DISC Type : SD

Co-Founder at DTC Golf Club

Carlsbad, California, United States

Overview

Brandon is a digital transformation leader with over 15 years of experience in eCommerce, digital marketing, and data analysis. He specializes in P&L management, strategic planning, and conversion rate optimization. People who have worked with him describe him as a talented, strategic, and decisive leader with deep industry knowledge. He holds an MSBA from San Diego State University.

Outside of work, Brandon has a lifelong passion for team sports, which has shaped his approach to communication and leadership. He channels this interest professionally by co-founding the DTC Golf Club, an executive networking group for industry leaders that combines business with a shared passion for golf, hosting events at top courses.

Unique fact: In addition to his formal business education, Brandon is a self-taught designer and web developer.

Personality Overview

Decisive But Calm

Dynamic But Sincere

Output-Driven

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

eCommerce Strategy
He founded commerceRev, a consultancy that helps retail brands evolve their digital presence by focusing on conversion, technology, and customer retention.
Conversion Rate Optimization
A core part of his professional identity, he focuses on data-driven experimentation roadmaps using A/B testing and CRO, backed by an Optimizely certification.
DTC Leadership
He co-founded the DTC Golf Club, an exclusive networking group that connects 8- and 9-figure leaders in the direct-to-consumer space.

Media Appearances

Brandon has no verified media appearances

Work History

1-2026
Co-Founder at DTC Golf Club
7-2025
Digital Products & CRO Consultant at Reef
1-2025 - 6-2025
Director, Ecommerce at Reef
1-2025
Founder at commerceRev
7-2022 - 10-2024
Director, Digital Strategy, Ecommerce & Analytics (Reporting to CEO) at Titan Brands

Education

2007 - 2009
MSBA from San Diego State University
2008 - 2008
MSBA from University of Technology Sydney

More Information

Social Presence :

Prographics :

Exp : 6 Location : Carlsbad, California, United States Job Level : Leadership Designation : Co-Founder at DTC Golf Club
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Insights For Selling To Brandon

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Focus on the results that your product produces, expect some strategic questions in return
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brandon is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Brandon

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Brandon move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Brandon take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Brandon

Personality Compatibility


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