Brandon Norrell

Critic
DISC Type : C

Senior Vice President - Strategy at Audiense

Fort Worth, Texas, United States

Overview

Brandon is a seasoned strategy executive with extensive experience leading growth, product development, and partnerships. During his long tenure at Buxton, he led the public sector consulting division and key account management teams. He holds a Bachelor of Science from the University of Minnesota and an MBA from Copenhagen Business School.

Based on his education and professional history, Brandon may have an affinity for his alma maters sports teams. He spent a significant portion of his career based in the Dallas-Fort Worth area, suggesting a possible connection to the local community and its major league sports franchises.

He was personally excited to announce the strategic relationship between Buxton and CoStar, highlighting its future potential.

Personality Overview

Precise

Critic

Objective Thinker

It is very likely that they will negotiate pricing or other important terms.  They like to do things independently and don’t look for support from others. They choose to analyze logically and value facts to emotions.

Topics They Care About

Strategic Partnerships
He personally announced a major strategic relationship between Buxton and CoStar, indicating a focus on collaborative growth.
Go-to-Market Strategy
His career includes senior roles overseeing strategy, marketing, business development, and product, all key components of market entry and growth.
Customer Analytics
His extensive experience at Buxton, a leader in customer analytics, grounds his expertise in using data to drive business decisions.

Media Appearances

Brandon has no verified media appearances

Work History

10-2007
Senior Vice President - Strategy at Audiense
5-2015
Senior Vice President - Strategy at Buxton
2-2013 - 4-2015
Senior Vice President - Marketing and Business Development at Buxton
2-2011 - 1-2013
Vice President - Product at Buxton
Analyst at FIS

Education

Master of Business Administration - MBA from Copenhagen Business School
Bachelor of Science - BS from University of Minnesota

More Information

Social Presence :

Prographics :

Exp : 17 Location : Fort Worth, Texas, United States Job Level : Leadership Designation : Senior Vice President - Strategy at Audiense
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Insights For Selling To Brandon

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brandon is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Brandon

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Brandon move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Brandon take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Brandon

Personality Compatibility


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