Brandon Powell

Trailblazer
DISC Type : DI

CEO at HatchWorks AI

Dallas-Fort Worth Metroplex, United States

Overview

Brandon Powell is the CEO of HatchWorks AI, an award-winning executive recognized for his expertise in AI transformation and nearshore team building. An alumnus of Harvard Business School and The University of Georgia, he is a multi-year Titan 100 honoree who helps organizations implement practical, high-value AI solutions. People who have worked with him describe him as a strategic leader and solid partner.

Beyond his role in technology, Brandon is a community philanthropist and the founder of HatchFutures, a nonprofit dedicated to expanding STEM access for underserved youth in the U.S. and Latin America. His personal mission is to help people reach their full potential. In college, he was involved with Georgia Lacrosse and the Tau Kappa Epsilon fraternity.

Interestingly, in addition to leading an AI consultancy, Brandon is also a multi-unit franchise owner of Jersey Mikes Subs in Atlanta.

Personality Overview

Achievement-Oriented

Friendly But Fast

Assertive

They will bat for you if they come to believe in you.  They respond better to a combination of speed and relationship. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Practical AI Adoption
As CEO of HatchWorks AI, his primary focus is helping companies move beyond buzzwords to embed AI in ways that deliver tangible business results and ROI.
Youth STEM Education
He founded HatchFutures, a nonprofit that gives back by donating a percentage of revenue to support STEM education for underprivileged youth in the US and Latin America.
Servant Leadership
He describes his role as "Chief Enablement Officer," focused on making his company a great place to work and treating his employees as his number one customer.

Media Appearances

Growth Marketing Camp with Brandon Powell | HatchWorks AI. Featured in HatchWorks

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Finding that Next Gear with Brandon Powell | HatchWorks AI. Featured in HatchWorks

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Work History

2-2017
CEO at HatchWorks AI
3-2026
AI Speaker & Thought Leader at Salem Speakers Bureau
8-2024
CEO at NearshoreWorks
11-2022
Member at YPO
1-2022
Board Member at FinTech Atlanta

Education

2013 - 2015
PLDA (EMBA) - HBS Alumnus from Harvard Business School
1996 - 2000
BBA from The University of Georgia

More Information

Social Presence :

Prographics :

Exp : 9 Location : Dallas-Fort Worth Metroplex, United States Job Level : Leadership Designation : CEO at HatchWorks AI
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Insights For Selling To Brandon

During A Call Or A Meeting

DO's

  • Help them visualize the impact of their decision
  • Give them control of the sales process
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brandon is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Brandon

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Brandon move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Brandon take some risk or not?

  • They can take risks if necessary.

You And Brandon

Personality Compatibility


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