Brandon Sammut

Enigma
DISC Type : Dic

Chief People & AI Transformation Officer at Zapier

San Francisco Bay Area, United States

Overview

Brandon Sammut is the Chief People & AI Transformation Officer at Zapier, where he builds high-performing, human-centered cultures. His interdisciplinary background spans talent strategy, finance, and operations, drawing on an MBA and an M.Ed. from Stanford University to integrate people strategy with AI and automation.

Outside of work, Brandons personal interests include cooking, cycling, and traveling. He leverages his expertise to contribute to the broader conversation on the future of work, often speaking at conferences and participating in podcasts on the subject.

He believes the most important signal when hiring for AI fluency is "slope" — an individuals rate of learning and progress.

Personality Overview

Fast Follower

Persuasive & Assertive

Challenger

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

AI-driven Transformation
Leads Zapier's efforts to embed AI into core business operations, believing it's a 'Code Red' moment for companies to transform how work gets done.
Future of Work
A frequent speaker and author on creating high-performing remote cultures, believing it expands both individual opportunity and business results.
AI Fluency
Champions embedding AI fluency into the entire employee lifecycle, from hiring to performance management, to build a competitive advantage.

Media Appearances

Zapier’s Code Red: Culture Fueled AI Adoption At Work with Brandon Sammut. Featured in Your Work Friends

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How to Build an AI-First People Team with Brandon Sammut, Chief People Officer at Zapier. Featured in Future of HR (Spotify)

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Are human‑first teams possible in the age of AI? ft. Brandon Sammut of Zapier. Featured in Mews

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Work History

9-2025
Chief People & AI Transformation Officer at Zapier
10-2024
HR Technology Advisor at PeopleTech Partners
11-2022
Workforce Insights Board Member at GSV Ventures
9-2021 - 9-2025
Chief People Officer at Zapier
6-2020
CPOHQ Founding Member at Knoetic | CPOHQ

Education

Master of Business Administration (MBA) from Stanford University Graduate School of Business
Master of Education (M.Ed.) from Stanford University Graduate School of Education

More Information

Social Presence :

Prographics :

Exp : 18 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Chief People & AI Transformation Officer at Zapier
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Insights For Selling To Brandon

During A Call Or A Meeting

DO's

  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments, understand the root of their concerns first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brandon is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Brandon

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Brandon move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Brandon take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Brandon

Personality Compatibility


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