Brayton Taylor

Captain
DISC Type : SD

Director of Marketing at DeFouw Automotive

Lafayette, Indiana, United States

Overview

Brayton is the Director of Marketing at DeFouw Automotive, where he has grown from an intern to a leadership role over the last five years. He is a data-driven professional with expertise in SEO, SEM, and leveraging AI platforms, holding certifications in Google Analytics. He earned his Bachelor of Arts from Wabash College.

Outside of work, Brayton is dedicated to community service, notably leading a fundraising team for the Alzheimers Association. During college, he was actively involved in mentorship programs for children, including College Mentors for Kids, and participated in the Cycling Club and the Beta Theta Pi fraternity.

His corporate fundraising team for the Alzheimers Association not only placed first but also received the Team Spirit Award for their efforts.

Personality Overview

Output-Driven

Decisive But Calm

Consummate Professional

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Automotive Technology
Expressed excitement for the latest tech in the automotive space and actively seeks to connect with peers on innovative vehicle acquisition strategies for service departments.
Digital Marketing
Manages social media, email marketing, and website optimization. Has a background in analyzing SEO, SEM, and retargeting strategies and holds multiple Google Analytics certifications.
Community Fundraising
Planned and executed a successful fundraising event for the Alzheimer's Association, leading the DeFouw Automotive team to a first-place corporate award and a team spirit award.

Media Appearances

Brayton has no verified media appearances

Work History

3-2023
Director of Marketing at DeFouw Automotive
2-2020 - 3-2023
Marketing Associate at DeFouw Automotive
5-2017 - 1-2020
Marketing Intern at DeFouw Automotive
10-2015 - 8-2016
Sales Associate at Tri-Green Tractor

Education

2016 - 2020
Bachelor of Arts - BA from Wabash College

More Information

Social Presence :

Prographics :

Exp : 9 Location : Lafayette, Indiana, United States Job Level : Mid-senior Designation : Director of Marketing at DeFouw Automotive

Interested in

Health & Outdoor

Cycling Club

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Insights For Selling To Brayton

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Focus on the results that your product produces, expect some strategic questions in return
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brayton is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Brayton

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Brayton move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Brayton take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Brayton

Personality Compatibility


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