Craig Goeb

Visionary
DISC Type : Ds

Director of Demand Planning at WK Kellogg Co

Schoolcraft, Michigan, United States

Overview

Craig has no verified overview

Personality Overview

Big Vision Person

Risk Tolerant

Direct & Assertive

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Craig has no verified topics they care about

Media Appearances

Craig has no verified media appearances

Work History

8-2023
Director of Demand Planning at WK Kellogg Co
5-2023 - 8-2023
Director of IBP Process, Capability and Continuous Improvement at WK Kellogg Co
Senior Director of Business Development at Kellogg Company
1-2019 - 6-2021
Director of Integrated Business Planning (S&OP) at Kellogg Company
9-2017 - 1-2019
Senior Manager of Revenue Growth Management at Kellogg Company

Education

Bachelor from Western Michigan University - Haworth College of Business

More Information

Social Presence :

Prographics :

Exp : 6 Location : Schoolcraft, Michigan, United States Job Level : Mid-senior Designation : Director of Demand Planning at WK Kellogg Co
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Craig

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Craig take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Craig

Personality Compatibility


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