Brenda B.
Captain · DISC type DSBrenda is a strategic executive with a history of cross-functional leadership spanning finance, operations, and brand development. She co-founded and scaled Lakewood Brewing Company from a concept to a category leader. Her background includes a decade in advertising at firms like TracyLocke, complemented by an MBA and a certification from The Wharton School.
Outside of her executive roles, Brenda is passionate about community impact. She serves on the advisory board for Catch Up & Read, a non-profit focused on childhood literacy. She and her husband have also used their brewery to organize fundraisers for causes they care about, including programs for neurodivergent individuals.
Unique fact: Brenda co-founded a successful craft brewery, wearing every hat from finance and HR to brand strategy and operations.
Read the full overview →How Brenda shows up
Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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