Brenda B.

Captain
DISC Type : DS

Chief of Staff at Proxxy

Dallas, Texas, United States

Overview

Brenda is a strategic executive with a history of cross-functional leadership spanning finance, operations, and brand development. She co-founded and scaled Lakewood Brewing Company from a concept to a category leader. Her background includes a decade in advertising at firms like TracyLocke, complemented by an MBA and a certification from The Wharton School.

Outside of her executive roles, Brenda is passionate about community impact. She serves on the advisory board for Catch Up & Read, a non-profit focused on childhood literacy. She and her husband have also used their brewery to organize fundraisers for causes they care about, including programs for neurodivergent individuals.

Unique fact: Brenda co-founded a successful craft brewery, wearing every hat from finance and HR to brand strategy and operations.

Personality Overview

Consummate Professional

Dynamic But Sincere

Planner & Achiever

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Operational Efficiency
Brenda recently discussed how operational efficiency fuels business growth, clarity, and resilience on a leadership podcast, highlighting it as a key professional interest.
CPG Brand Building
As co-founder of a successful craft brewery, she has deep, hands-on experience scaling a consumer packaged goods (CPG) brand from the ground up.
Generalist Leadership
She is a vocal proponent of the "generalist advantage, " believing that multi-skilled operators who connect ideas with execution are reshaping the business landscape.

Media Appearances

Brenda has no verified media appearances

Work History

8-2024
Chief of Staff at Proxxy
2-2012 - 8-2024
Co-Founder | COO | CFO at Lakewood Brewing Company, LLC
6-2008 - 2-2012
Senior Account Executive at AvreaFoster
Field Manager (Promoted from Account Executive & Senior Account Executive) at TracyLocke

Education

9-2023 - 2-2024
Business Analytics Certification from The Wharton School
Master of Business Administration - MBA from University of Phoenix

More Information

Social Presence :

Prographics :

Exp : 17 Location : Dallas, Texas, United States Job Level : Middle Designation : Chief of Staff at Proxxy
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Insights For Selling To Brenda

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Let them know of potential risks but suggest mitigation methods alongside
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brenda is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Brenda

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Brenda move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Brenda take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Brenda

Personality Compatibility


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