Brenda Brugos

Examiner
DISC Type : cs

Innovation Solutions Advisor, Business Development at HealthPRO Canada

Oakville, Ontario, Canada

Overview

Brenda Brugos is an Innovation Solutions Advisor at HealthPRO Canada, where she leverages her background in nursing to foster business development. She focuses on helping innovative suppliers navigate the procurement and contracting landscape in Canadian healthcare, building on her previous experience as a Clinical Director within the same organization.

Brenda is passionate about supporting and discussing advancements within the Canadian healthcare system. She frequently engages in opportunities to connect with people and organizations that are contributing to the success and evolution of healthcare, reflecting her commitment to collaborative progress in the field.

She plays a key role in HealthPROs Innovation Accelerator Program, helping bring new technologies to the Canadian market.

Personality Overview

Status Quo Seeker

Tough To Convince

Unexpressive

They are always well-planned and adopt a systematic approach.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Healthcare Innovation
Her role is centered on supporting innovation within the Canadian healthcare landscape and helping new technologies enter the market through accelerator programs.
Supplier Navigation
She specializes in assisting suppliers as they navigate the complexities of the procurement and contracting processes in Canadian healthcare.
Clinical Solutions
Her background as a registered nurse and a former Clinical Director provides her with a deep understanding of clinical needs and applications.

Media Appearances

Brenda has no verified media appearances

Work History

11-2024
Innovation Solutions Advisor, Business Development at HealthPRO Canada
11-2024
Innovation Solutions Advisor, Business Development at HealthPRO Canada
4-2012 - 11-2024
Clinical Director at HealthPRO Canada

Education

Brenda has no verified education history

More Information

Social Presence :

Prographics :

Exp : 13 Location : Oakville, Ontario, Canada Job Level : N/A Designation : Innovation Solutions Advisor, Business Development at HealthPRO Canada
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Insights For Selling To Brenda

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brenda is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Brenda

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Brenda move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Brenda take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Brenda

Personality Compatibility


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