Brenda Doherty

Supporter
DISC Type : s

Director of Marketing at MassDevelopment

Boston, Massachusetts, United States

Overview

Brenda has no verified overview

Personality Overview

Calm

Social Proof Driven

Slow To Decisions

They are unlikely to become strong champions as they don't prefer pushing other people.  They are good and approachable with everyone, internally and externally. Their motivation stems from the impact that their decisions can have on the organization.


Topics They Care About

Brenda has no verified topics they care about

Media Appearances

Brenda has no verified media appearances

Work History

12-2000
Director of Marketing at MassDevelopment

Education

1984 - 1988
BS from University of New Hampshire, Whittemore School of Business & Economics

More Information

Social Presence :

Prographics :

Exp : 25 Location : Boston, Massachusetts, United States Job Level : Mid-senior Designation : Director of Marketing at MassDevelopment
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Insights For Selling To Brenda

During A Call Or A Meeting

DO's

  • Engage other key stakeholders on their side and leverage if they approve of your product
  • If possible, connect them to existing customers
  • Use phrases like ‘others say that’, ‘zero risk in’, ‘seen proof of’ etc.

DONT's

  • Don’t don the salesperson avatar, be the friendly advisor instead
  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.
  • Don’t keep pushing them for a straight answer, just make your own conclusions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brenda is

  • Low risk, approval of other stakeholders and successful process-based evaluation are most important for them.
  • Will you ever get a clear answer from Brenda

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Brenda move?

  • They do not like to rush, so they could be slow in making decisions.
  • Can Brenda take some risk or not?

  • They are risk-averse and like to make decisions that others support.

You And Brenda

Personality Compatibility


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