Brenda Febbo, CFE

Examiner
DISC Type : cs

Original Owner at Lightbridge Academy

United States

Overview

Brenda has no verified overview

Personality Overview

Unexpressive

Late Adopter

Tough To Convince

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They do not like taking risks at all and go for proven options in the end. They are quite aware of their needs and limitations, so they are unlikely to over-promise.

Topics They Care About

Brenda has no verified topics they care about

Media Appearances

Brenda has no verified media appearances

Work History

2012 - 1-2014
Original Owner at Lightbridge Academy
12-2007
Chief Marketing Officer at Lightbridge Academy
1-2006
VP of Sales and Marketing at Lightbridge Franchise Company
12-1998 - 12-2006
Vice President of Client Services at LaMicela NY

Education

1982 - 1986
Education details unavailable from Southeast Missouri State University
1978 - 1981
Education details unavailable from Webster Groves High School

More Information

Social Presence :

Prographics :

Exp : 15 Location : United States Job Level : Leadership Designation : Original Owner at Lightbridge Academy
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Insights For Selling To Brenda

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brenda is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Brenda

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Brenda move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Brenda take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Brenda

Personality Compatibility


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