Brenda Woods

Examiner
DISC Type : cs

Onto the Next Chapter, Former Vice President of Marketing, Canada at Visa Canada

Toronto, Ontario, Canada

Overview

Brenda has no verified overview

Personality Overview

Status Quo Seeker

Unexpressive

Overcautious

They are always well-planned and adopt a systematic approach.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Brenda has no verified topics they care about

Media Appearances

Brenda has no verified media appearances

Work History

2008
Onto the Next Chapter, Former Vice President of Marketing, Canada at Visa Canada
2008 - 1-2023
Vice President, Marketing at Visa
1992 - 2007
Marketing Manager/Director at Visa Canada
1986 - 1992
Senior Product Manager at Kraft General Foods

Education

1984 - 1986
MBA from Ivey Business School at Western University
1977 - 1981
B Comm from University of Guelph

More Information

Social Presence :

Prographics :

Exp : 40 Location : Toronto, Ontario, Canada Job Level : Senior Designation : Onto the Next Chapter, Former Vice President of Marketing, Canada at Visa Canada
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Insights For Selling To Brenda

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brenda is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Brenda

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Brenda move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Brenda take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Brenda

Personality Compatibility


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