Brendan Byrne, PhD

Enigma
DISC Type : idc

Software Director at CoolPlanet

Dublin, County Dublin, Ireland

Overview

Brendan Byrne is the Software Director at CoolPlanet, leveraging his PhD in Computer Vision from Dublin City University to lead AI and software initiatives. He has a strong track record of building and managing technology teams, notably as the former Head of AI at TOMRA Food, to deliver customer-focused innovation.


He recently served as a judge for the AI Ireland Awards, demonstrating his engagement with the national AI community.

Personality Overview

Challenger

Friendly Yet Blunt

Hard To Convince

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

AI in Ireland
Actively supports the local tech ecosystem by serving as a judge for the AI Ireland Awards, celebrating outstanding innovations emerging across the country.
Decarbonisation SaaS
Leads the team building the CoolPlanet OS platform, a cutting-edge SaaS solution with a clear mission to help large businesses decarbonise their operations.
Building Tech Teams
Currently focused on hiring foundational roles like Tech Leads and Senior Data Scientists to build out his company's technical capabilities from the ground up.

Media Appearances

Brendan has no verified media appearances

Work History

3-2025
Software Director at CoolPlanet
7-2021 - 3-2025
Head of AI at TOMRA Food
4-2018 - 6-2021
Technical Manager | Systems Development at TOMRA Food
6-2015 - 3-2018
Technical Manager | Systems Team at TOMRA Food
10-2010 - 4-2011
Research Engineer at Centre for Image Processing and Analysis

Education

Doctor of Philosophy (PhD) from Dublin City University
2002 - 2006
B.Eng from Dublin City University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Dublin, County Dublin, Ireland Job Level : Mid-senior Designation : Software Director at CoolPlanet
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Insights For Selling To Brendan

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Build rapport slwly without rushing, it will come handy to handle hard questions later

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brendan is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Brendan

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Brendan move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Brendan take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Brendan

Personality Compatibility


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