Brendan Flannery

Commander
DISC Type : D

Co-Founder at RIP Cold Brew

San Francisco Bay Area, United States

Overview

Brendan is a product marketing leader and entrepreneur who co-founded RIP Cold Brew. He leverages his Berkeley MBA and extensive experience from roles at LinkedIn, Lyft, and Peets Coffee to drive his new venture. Colleagues describe him as exceptionally sharp, focused, and relentlessly customer-centric in his approach.

Brendan is passionate about building brands that align with active, on-the-go lifestyles. His current venture, RIP Cold Brew, is specifically marketed towards the extreme sports community and individuals who want a ready-to-drink, high-caffeine beverage that can be easily transported for any adventure.

He made the significant career pivot from leading product marketing at tech giant LinkedIn to launching his own CPG beverage startup.

Personality Overview

Risk-Taker

Strong-Willed

Impact-Driven

They take a lot of pride in personal achievements.  They prefer to be the ones controlling the conversation or defining the terms. More than the product, they care about the impact of the product.

Topics They Care About

CPG Startups
Currently co-founder of RIP Cold Brew, he is focused on fundraising, scaling, and establishing a strong brand identity in the competitive beverage market.
Beverage Industry Innovation
His company aims to disrupt the coffee category by competing with energy drinks and focusing on caffeine levels and lifestyle branding rather than traditional flavors.
Customer-Centric Marketing
Recommendations consistently highlight his dedication to prioritizing customer feedback and focusing on solving user problems throughout the product development process.

Media Appearances

RIP Cold Brew Set To Compete With Energy Drinks .... Featured in Forbes

See Now

Work History

7-2025
Co-Founder at RIP Cold Brew
1-2020 - 8-2025
Senior Product Marketing Manager at LinkedIn
6-2017 - 1-2020
Product Marketing Manager at Lyft
11-2015 - 6-2017
Brand Manager, Beverages at Peet's Coffee
8-2014 - 11-2015
Associate Brand Manager, Single Cup at Peet's Coffee

Education

BA from Northwestern University
Master of Business Administration (MBA) from University of California, Berkeley, Haas School of Business

More Information

Social Presence :

Prographics :

Exp : 15 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Co-Founder at RIP Cold Brew
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Insights For Selling To Brendan

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Hold your ground without indulging in one-upmanship
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don't try too hard to forge relationships with them
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brendan is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Brendan

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Brendan move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Brendan take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Brendan

Personality Compatibility


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