Brendan Flannery in

Brendan Flannery

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Co-Founder at RIP Cold Brew
📍 San Francisco Bay Area, United States

Brendan is a product marketing leader and entrepreneur who co-founded RIP Cold Brew. He leverages his Berkeley MBA and extensive experience from roles at LinkedIn, Lyft, and Peets Coffee to drive his new venture. Colleagues describe him as exceptionally sharp, focused, and relentlessly customer-centric in his approach.

Brendan is passionate about building brands that align with active, on-the-go lifestyles. His current venture, RIP Cold Brew, is specifically marketed towards the extreme sports community and individuals who want a ready-to-drink, high-caffeine beverage that can be easily transported for any adventure.

He made the significant career pivot from leading product marketing at tech giant LinkedIn to launching his own CPG beverage startup.

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Experience
15 Years
Current Role
Co-Founder
Job Level
Leadership
Location
San Francisco Bay Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Brendan cares about

CPG Startups
Currently co-founder of RIP Cold Brew, he is focused on fundraising, scaling, and establishing a strong brand identity in the competitive beverage market.
Beverage Industry Innovation
His company aims to disrupt the coffee category by competing with energy drinks and focusing on caffeine levels and lifestyle branding rather than traditional flavors.
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Career

Work history

7-2025
Co-Founder
RIP Cold Brew
1-2020 - 8-2025
Senior Product Marketing Manager
LinkedIn
6-2017 - 1-2020
Product Marketing Manager
Lyft
11-2015 - 6-2017
Brand Manager, Beverages
Peet's Coffee
8-2014 - 11-2015
Associate Brand Manager, Single Cup
Peet's Coffee
In the press

Media appearances

RIP Cold Brew Set To Compete With Energy Drinks .... Featured in Forbes
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Education
BA
Northwestern University
Master of Business Administration (MBA)
University of California, Berkeley, Haas School of Business
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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