Brenden Arias

Enigma
DISC Type : cdi

Head of GTM at FullyRamped

San Francisco, California, United States

Overview

Brenden is the Head of Go-to-Market at FullyRamped, where he leverages a unique background in both sales and technology. His experience as an Account Executive is complemented by a software engineering certification, giving him a distinct perspective on sales practice and enablement.

Outside of work, Brenden is an active individual based in San Francisco. He practices Muay Thai, enjoys snowboarding, and spends time at the beach with his dog. He is also an avid gamer, often playing with friends in his free time.

He has a dual background as both a sales leader and a trained full-stack software engineer.

Personality Overview

Challenger

Fast Follower

Friendly Yet Blunt

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

AI in Sales
His company, FullyRamped, focuses on AI-driven tools for sales practice. He frequently posts about using AI role-play and AI personas to improve seller performance.
Go-to-Market Strategy
As the Head of GTM, this is his core professional focus. He has compared the complexity of a GTM motion to perfecting a golf swing in one of his posts.
Sales Enablement
He is a member of the Sales Enablement Collective and believes in providing on-demand, personalized enablement to sales teams to enhance their skills.

Media Appearances

Brenden has no verified media appearances

Work History

4-2024
Head of GTM at FullyRamped
4-2024
Member at Sales Enablement Collective
4-2024
Member at Revenue Enablement Society
4-2023 - 4-2024
Account Executive at Pavilion
6-2023 - 3-2024
Full Stack Engineering at Springboard

Education

2016 - 2019
Bachelor of Arts (BA) from University of Iowa
6-2023 - 3-2024
Software Engineering from Springboard

More Information

Social Presence :

Prographics :

Exp : 2 Location : San Francisco, California, United States Job Level : Mid-senior Designation : Head of GTM at FullyRamped
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Insights For Selling To Brenden

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brenden is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Brenden

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Brenden move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Brenden take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Brenden

Personality Compatibility


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