Brenna Smith in

Brenna Smith

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Sr. Director, Business Intelligence Operations at Advertiser Perceptions
📍 United States

Brenna Smith is an insights leader with 15 years of experience in media and advertising. As the Sr. Director of Business Intelligence Operations at Advertiser Perceptions, she specializes in audience research and qualitative data to guide advertising, product, and sales teams. She is a graduate of Syracuse University.

Based on her stated interests, Brenna appears to follow the activities and developments related to The Walt Disney Company and her alma mater, Syracuse University. Her focus on consumer behavior suggests an interest in understanding modern media consumption habits and audience trends.

During her time at theSkimm, she was the designated subject matter expert on their core "Skimmr" audience for the entire company.

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Experience
2 Years
Current Role
Sr. Director, Business Intelligence Operations
Job Level
Senior
Location
United States
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Priorities

Topics Brenna cares about

Audience Research
Her career is centered on first-party audience research and mixed-method qualitative writing to produce actionable data for business and product development.
Business Intelligence
Her current senior director role focuses on BI operations, translating data and market findings into actionable strategies for sales and business growth.
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Career

Work history

3-2023
Sr. Director, Business Intelligence Operations
Advertiser Perceptions
Research Consultant
Freelance
Senior Manager, Consumer Insights & UX Research
theSkimm
Manager, Consumer Insights, Growth & Analytics
theSkimm
Research Manager, Sales Development
Insider, Inc.
In the press

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Education
2009 - 2013
B.S.
Syracuse University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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