Brennda Melo

Questioner
DISC Type : c

Marketing Project Coordinator at HMG Strategy

Danbury, Connecticut, United States

Overview

Brennda is a Marketing Project Coordinator at HMG Strategy, where she manages over 50 annual C-level executive leadership summits. A Marist College graduate with a B. S. in Global Marketing and Communications, she applies her skills in event coordination, sponsor relations, and C-suite outreach to support nationwide events.

Her passion for marketing is shaped by extensive international experience in Italy, South Korea, Ireland, and Brazil. These multicultural environments have enhanced her cross-cultural communication skills and her ability to create marketing campaigns that connect with diverse audiences. She follows creative agencies like Ogilvy for inspiration.

In 2025, Brennda attended the prestigious Cannes Lions International Festival of Creativity to connect with global creative leaders.

Personality Overview

Cautious & Analytical

Systematic

Not Easily Convinced

They prefer to fully evaluate every situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Executive Event Management
Her current role involves managing 50+ annual C-Level technology summits, overseeing everything from sponsor onboarding to attendee communications and CRM support.
Global Marketing
Holds a B. S. in Global Marketing and leverages international experience from four continents to inform her work in creating campaigns for diverse audiences.
Creative Industry Trends
Attended the 2025 Cannes Lions International Festival of Creativity, showing a keen interest in connecting with creative leaders and understanding global trends.

Media Appearances

Brennda has no verified media appearances

Work History

8-2025
Marketing Project Coordinator at HMG Strategy
2-2025 - 5-2025
Event Planning Intern at Enic Meetings & Events
8-2024 - 5-2025
Senior Ambassador and Student Worker Mentor at Marist University
9-2022 - 8-2024
OFFICE ASSISTANT AND AMBASSADOR at Marist University

Education

9-2021 - 5-2025
Bachelor of Science - BS from Marist University
2022 - 2025
Bachelor of Science - BS from Istituto Lorenzo de'​ Medici

More Information

Social Presence :

Prographics :

Exp : 3 Location : Danbury, Connecticut, United States Job Level : Junior Designation : Marketing Project Coordinator at HMG Strategy
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Insights For Selling To Brennda

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brennda is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Brennda

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Brennda move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Brennda take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Brennda

Personality Compatibility


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