Brent Birnbaum

Questioner
DISC Type : c

Director of Media Strategy at iCrossing

New York, New York, United States

Overview

Brent has no verified overview

Personality Overview

Cautious & Analytical

Not Easily Convinced

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.


Topics They Care About

Brent has no verified topics they care about

Media Appearances

Brent has no verified media appearances

Work History

4-2023
Director of Media Strategy at iCrossing
7-2022 - 1-2023
Director, Client Strategy at Nielsen
9-2019 - 7-2022
Senior Manager, Client Strategy at Nielsen
10-2018 - 8-2019
Digital Planning Supervisor at Essence
10-2017 - 10-2018
Digital Planning Manager at Essence

Education

2011 - 2015
Bachelor of Arts (B.A.) from Northwestern University
2007 - 2011
Education details unavailable from Bronx High School of Science

More Information

Social Presence :

Prographics :

Exp : 10 Location : New York, New York, United States Job Level : Mid-senior Designation : Director of Media Strategy at iCrossing
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Insights For Selling To Brent

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brent is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Brent

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Brent move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Brent take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Brent

Personality Compatibility


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