Brent Farley

Critic
DISC Type : C

Managing Member at Farley Law, PLLC

Austin, Texas, United States

Overview

Brent Farley is the Managing Member of Farley Law, PLLC, where he serves as a regulatory attorney for banks and fintech companies. Specializing in navigating complex financial regulations, he helps clients develop new services and business lines. He earned his Doctor of Law degree from Baylor University School of Law and also holds a B. S. from Utah State University.

Outside of his legal practice, Brent is an active participant in his professional community, frequently speaking at industry events. He enjoys outdoor activities with his family, including soccer, rock climbing, hiking, and rappelling. He has also been involved in helping business owners establish foundations and community development efforts.

Interesting fact: Brent speaks Italian and has been selected to the Super Lawyers Rising Stars list for multiple consecutive years (2019-2023).

Personality Overview

Information Seeker

ROI Driven

Objective Thinker

Unless the value is proven by data, they are unlikely to value fancy features.  They choose to analyze logically and value facts to emotions. They like to do things independently and don’t look for support from others.

Topics They Care About

Fintech Regulation
He advises banks and fintech companies on regulatory matters and has recently been in conversations about emerging topics like stablecoins and tokenized deposits.
Modern Payment Systems
His expertise includes new payment rails such as FedNow and The Clearing House's RTP, alongside established systems like ACH and Zelle.
Banking Compliance
A core focus of his legal practice is guiding financial institutions through the "maze" of banking regulations, including the Bank Holding Company Act (BHCA).

Media Appearances

Brent has no verified media appearances

Work History

2-2021
Managing Member at Farley Law, PLLC
1-2016 - 2-2021
Attorney at Kennedy Sutherland LLP
6-2013 - 12-2015
Compliance Specialist, AVP at Extraco Banks
11-2012 - 2-2013
Intern at United States Attorney's Office
5-2011 - 8-2011
Intern at 114th District Court

Education

2010 - 2013
Doctor of Law (J.D.) from Baylor University School of Law
2007 - 2009
B. S. from Utah State University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Austin, Texas, United States Job Level : N/A Designation : Managing Member at Farley Law, PLLC
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Insights For Selling To Brent

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brent is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Brent

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Brent move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Brent take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Brent

Personality Compatibility


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