Geoffrey Purtill

Initiator
DISC Type : Di

President and CEO at Invacare Corporation

Aesch, Basel-Country, Switzerland

Overview

Geoffrey is the President and CEO of Invacare, a global medical products leader. With over 20 years of experience, including roles at Johnson & Johnson and Nestlé, he has a proven record of driving strategic growth across international markets. People who have worked with him often describe him as inspiring, customer-oriented, and insightful.

Outside of his corporate roles, Geoffrey is an active cyclist, participating in long-distance rides for charity. He is also passionate about outdoor activities, particularly fishing. He is a strong advocate for improving mobility for individuals with disabilities, actively supporting initiatives that provide wheelchairs to those in need.

Unique fact: Before his corporate career, Geoffrey spent 14 years in the Australian Army, serving as a Captain in the Intelligence Corps.

Personality Overview

Impact-Oriented

Risk-Accepting

Confident

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Business Transformation
He is currently leading Invacare through a significant transformation, streamlining operations and refocusing resources on core product lines like mobility and seating.
Mobility Advocacy
Actively promotes and participates in initiatives like #MoveforMobility to support organizations such as the Free Wheelchair Mission.
Global Market Growth
Has extensive experience managing and growing business units in the EMEA and Asia-Pacific regions, with a stated goal of increasing Invacare's presence in Asia.

Media Appearances

Invacare Appoints Geoff Purtill President and Chief Executive Officer. Featured in Business Wire

See Now

CEO Geoff Purtill on Invacare's future. Featured in HME News

See Now

Work History

8-2022
President and CEO at Invacare Corporation
12-2021
Senior Vice President & General Manager EMEA & APAC at Invacare Europe
9-2021 - 12-2021
Vice President Global Strategy & General Manager Asia Pacific at Invacare Corporation
8-2010 - 9-2021
Managing Director Australia & New Zealand at Invacare Corporation
10-2017 - 9-2021
Vice President & General Manager Asia Pacific at Invacare

Education

2010 - 2010
Company Directors Course from Australian Institute of Company Directors
2007 - 2007
Executive Education from INSEAD

More Information

Social Presence :

Prographics :

Exp : 19 Location : Aesch, Basel-Country, Switzerland Job Level : Leadership Designation : President and CEO at Invacare Corporation
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Insights For Selling To Geoffrey

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Look like someone who is on top of their game

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Geoffrey is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Geoffrey

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Geoffrey move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Geoffrey take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Geoffrey

Personality Compatibility


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