Brent Zundel

Observer
DISC Type : ci

Standards Architect at Yubico

American Fork, Utah, United States

Overview

Brent has no verified overview

Personality Overview

Curious

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally strong communicators and are not easy to convince.

Topics They Care About

Brent has no verified topics they care about

Media Appearances

Brent has no verified media appearances

Work History

12-2025
Standards Architect at Yubico
7-2025
Advisory Board Member at W3C
6-2025 - 10-2025
VP Standards and Ecosystem at Tradeverifyd
2-2025 - 6-2025
VP Product and Standards at Tradeverifyd
7-2024 - 2-2025
Vice President of Products at mesur.io

Education

2008 - 2011
Master of Science (MS) from California State University, Fresno
2016 - 2016
Full Stack Web Development Certification from Free Code Camp

More Information

Social Presence :

Prographics :

Exp : N/A Location : American Fork, Utah, United States Job Level : Mid-senior Designation : Standards Architect at Yubico
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Insights For Selling To Brent

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Help them understand the risk aspect fully while inspiring confidence
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brent is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Brent

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Brent move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Brent take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Brent

Personality Compatibility


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