Brett Fanelli

Questioner
DISC Type : c

Senior Software Developer at BARYONS

Altoona, Pennsylvania, United States

Overview

Brett Fanelli is a Senior Software Developer at BARYONS with a long track record of enhancing revenue and operational efficiency. An alumnus of Penn State University, he was instrumental in scaling AccuWeather from $80M to $140M in revenue by creating high-impact SDKs and ad engines to boost performance and user experience.

Outside of tech, Brett is an accomplished keyboardist for The Pennsoulvanians, a 7-piece band blending soul, funk, hip-hop, and rock. He is deeply involved in his community, using music as a catalyst for cultural enrichment and has received a Blair Country NAACP Group Activist Award for his efforts.

He received a community activist award from the NAACP for his work in bringing people together through his music.

Personality Overview

Not Easily Convinced

Price-Sensitive

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Revenue-Driving Tech
Developed an ad engine at AccuWeather that significantly increased advertising revenue by millions and helped scale the company's overall revenue.
Scalable Systems
Created SDKs to handle billions of monthly requests and built high-efficiency push notification services for real-time severe weather alerts.
Live Music Performance
Serves as the keyboardist for The Pennsoulvanians, a 7-piece band that performs regularly and has headlined numerous local festivals.

Media Appearances

Brett has no verified media appearances

Work History

8-2025
Senior Software Developer at BARYONS
11-2013 - 8-2025
Senior Software Engineer at AccuWeather
4-2009 - 8-2013
Owner / Developer at fixit, LLC
8-2005 - 1-2009
Architect at FolX Systems, Inc
6-2003 - 8-2005
Developer at Delta Health Technologies

Education

8-1994 - 8-1997
Bachelor of Arts - BA from Penn State University
6-2002 - 9-2003
Associate in Specialized Technology from South Hills School of Business & Technology

More Information

Social Presence :

Prographics :

Exp : 22 Location : Altoona, Pennsylvania, United States Job Level : N/A Designation : Senior Software Developer at BARYONS
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Insights For Selling To Brett

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brett is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Brett

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Brett move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Brett take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Brett

Personality Compatibility


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