Jeff Custer

Inspirer
DISC Type : id

Board Member at Gexin

Grafton, Wisconsin, United States

Overview

Jeff Custer is an executive with global experience transforming manufacturing and energy companies. He specializes in developing growth strategies, expanding brands, and improving operational efficiencies. He holds an MBA and a Bachelors degree from Purdue University, and colleagues describe him as visionary, collaborative, and dedicated.

Based on his interests, Jeff is keenly focused on developments within the global energy market and stays current with financial news and corporate strategy through publications like The Wall Street Journal. He follows major industry players like GE Power to track market trends.

He has a specific interest in the application of LFP battery technology for data centers.

Personality Overview

Generous

Achievment Oriented

Decisive

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Business Transformation
His career focuses on transforming companies by developing growth strategies, improving margins, and creating competitive cultures.
Energy Storage
He shows a keen interest in LFP battery technology, specifically its application and benefits for datacenters.
Strategic Acquisitions
He follows and comments on major industry acquisitions and their integration strategies, a key part of his consulting work.

Media Appearances

Jeff has no verified media appearances

Work History

4-2020 - 9-2021
Board Member at Gexin
11-2019 - 9-2021
Vice President / General Manager - Marathon Generators at Regal Beloit Corporation
10-2017 - 11-2019
Vice President / General Manager at Tampa Armature Works, Inc. (TAW®)
2015 - 2016
Vice President & General Manager at Briggs & Stratton
6-2014
President at Strategic Power LLC

Education

Bachelor's degree from Purdue University
MBA from Keller Graduate School of Management of DeVry University

More Information

Social Presence :

Prographics :

Exp : 39 Location : Grafton, Wisconsin, United States Job Level : N/A Designation : Board Member at Gexin
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Insights For Selling To Jeff

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Refer to testimonials from well known people to highlight the value of your product
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeff is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Jeff

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Jeff move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Jeff take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Jeff

Personality Compatibility


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