Brett Peterson

Critic
DISC Type : C

Co-Founder at LuxIQ

United States

Overview

Brett has no verified overview

Personality Overview

Information Seeker

ROI Driven

Objective Thinker

They choose to analyze logically and value facts to emotions.  They don’t appreciate bells and whistles unless backed by data. They like to do things independently and don’t look for support from others.

Topics They Care About

Brett has no verified topics they care about

Media Appearances

Brett has no verified media appearances

Work History

10-2025
Co-Founder at LuxIQ
8-2025
Board Member at OBEO Inc.
6-2018 - 8-2025
VP of Development and Operations at OBEO Inc.
6-2016
Founder at Grolytic
8-2025 - 10-2025
Engineering at Beagle

Education

2014 - 2016
Master's degree from Brigham Young University
2010 - 2015
Bachelor of Science (BS) from Brigham Young University

More Information

Social Presence :

Prographics :

Exp : 9 Location : United States Job Level : Leadership Designation : Co-Founder at LuxIQ
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Insights For Selling To Brett

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brett is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Brett

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Brett move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Brett take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Brett

Personality Compatibility


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