Brett Robinson, MA, MACP, RP

Initiator
DISC Type : Di

General Manager/Vice President of Sales at CanPrev

Guelph, Ontario, Canada

Overview

Brett is the General Manager and Vice President of Sales at CanPrev Natural Health Products, specializing in sales strategy and key account management within the Canadian retail sector. With a focus on building profitable business partnerships, he is described as astute, creative, and enthusiastic. He holds two Master of Arts degrees, including one in profiling and behavioral analysis.

Fulfilling a lifelong passion, Brett became a Registered Psychotherapist and maintains a small practice helping clients navigate personal and professional challenges. He has a deep interest in psychology and philosophy. He is also actively involved in community justice, participating in high-profile cold case investigations for missing persons.

He appeared on the television show "Crime Beat" to discuss his volunteer work and involvement in the investigation to locate Nicole Morin, a child who went missing in 1985.

Personality Overview

Friendly Challenger

Conviction Driven

Risk-Accepting

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Natural Health Industry
As a long-time sales leader for CanPrev, Cyto-Matrix, and Orange Naturals, he is deeply embedded in the natural health and wellness products sector.
Mental Wellness
He fulfilled a personal dream by becoming a Registered Psychotherapist and actively serves clients at his practice, Fruits From The Roots.
Sales Strategy
His career is built on strategy, sales management, and training teams, with extensive experience managing international and Canadian retail accounts.

Media Appearances

Brett has no verified media appearances

Work History

2-2025
General Manager/Vice President of Sales at CanPrev
8-2024
Registered Psychotherapist (Qualifying) at Fruits From The Roots
11-2015
Vice President of Sales at CanPrev
5-2013
Managing Partner at Robinson & Associates
7-2010 - 5-2015
Vice President of Sales at VGH Solutions/DR-HO'S

Education

1-2021 - 8-2024
Master of Arts - MA from Yorkville University
2012 - 2014
Masters of Arts (MA) from Lesley University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Guelph, Ontario, Canada Job Level : Senior Designation : General Manager/Vice President of Sales at CanPrev
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Insights For Selling To Brett

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Get them to a point where they are ready to bat for your product internally
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brett is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Brett

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Brett move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Brett take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Brett

Personality Compatibility


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