Sarah Mckay

Inspirer
DISC Type : id

Senior Marketing Program Manager, Integrated Marketing at CanPrev

Toronto, Ontario, Canada

Overview

Sarah Mckay is a Senior Marketing Program Manager at CanPrev, specializing in designing integrated marketing programs that connect brands with audiences. Her expertise sits at the intersection of marketing, creative, and operations, focusing on GTM planning and omni-channel activation. Colleagues describe her as impeccably organized, hard-working, and focused.

Her professional history demonstrates significant versatility, having led marketing projects across diverse sectors including natural health at CanPrev, retail at Staples Canada, and for B2B clients like Facebook and Lyft while at Brainrider.

Personality Overview

Fast Adopter

Charming & Persuasive

Decisive

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

Integrated Marketing
Her career is centered on designing and delivering integrated GTM programs that connect brands to audiences through cross-functional collaboration and disciplined execution.
Health & Wellness
Currently drives marketing initiatives for CanPrev, a company dedicated to making natural medicine accessible, safe, and effective for everyone.
Marketing Operations
Focuses on solving operational bottlenecks and maturing processes, building marketing ecosystems that convert high-level strategy into repeatable growth.

Media Appearances

Sarah has no verified media appearances

Work History

11-2024
Senior Marketing Program Manager, Integrated Marketing at CanPrev
11-2022 - 11-2024
Senior Project Manager, Marketing Services at Staples Canada
12-2020 - 11-2022
Senior Producer, Digital Marketing at Brainrider | A B2B Marketing Agency
5-2019 - 12-2020
Project Manager, Content Marketing at Church+State
11-2017 - 5-2019
Account Director, Creative Advertising & Digital Marketing at Pound & Grain

Education

2004 - 2006
Associate's degree from Seneca Polytechnic

More Information

Social Presence :

Prographics :

Exp : 17 Location : Toronto, Ontario, Canada Job Level : Middle Designation : Senior Marketing Program Manager, Integrated Marketing at CanPrev
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Clearly address the competitive aspects
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Sarah

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Sarah take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Sarah

Personality Compatibility


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