Brian Bertossa

Visionary
DISC Type : Ds

Partner at Cook Brown LLP

Sacramento, California, United States

Overview

Brian Bertossa is a Partner at Cook Brown LLP with over 30 years of experience specializing in labor, employment, and construction law. He defends employers in a wide range of disputes and represents owners and developers in the construction industry. He earned his BA from UC Berkeley and his JD from Santa Clara University.

Brian is an active member of LeTip of Sacramento, a professional networking organization focused on cultivating business partnerships through referrals and professional development. His involvement shows a commitment to building strong local business connections and community ties within the Sacramento area.

He has a dual specialization in both labor and employment litigation and the transactional aspects of construction law.

Personality Overview

Direct & Assertive

Goal-Oriented

Objective Evaluator

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Employment Law Defense
Has over three decades of experience defending employers in wrongful termination, discrimination, and wage and hour lawsuits.
Construction Law
His practice covers all aspects of construction law, including mechanic's liens, stop notices, payment bonds, and contract reviews.
Public Works Compliance
He advises on prevailing wage issues and has authored materials on California's electronic certified payroll reporting (eCPR) system.

Media Appearances

Brian has no verified media appearances

Work History

5-1990
Partner at Cook Brown LLP

Education

BA from University of California, Berkeley
JD from Santa Clara University School of Law

More Information

Social Presence :

Prographics :

Exp : 35 Location : Sacramento, California, United States Job Level : N/A Designation : Partner at Cook Brown LLP
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Let them know of potential risks but suggest mitigation methods alongside
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Brian

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Brian take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Brian

Personality Compatibility


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