Brian Boroff

Reviewer
DISC Type : Ci

Founder & CEO at Play2Pay™

Miami-Fort Lauderdale Area, United States

Overview

Brian is the Founder and CEO of Play2Pay, a global payments platform that he has led through a $13M Series A funding round. He previously founded Conversity, a SaaS provider for wireless carriers. He holds a B. S. in Business Administration from the University of Central Florida and has been described as a "gifted visionary" and "talented entrepreneur".

Outside of his direct ventures, Brian is inspired by concepts that simplify consumer decisions, having founded one of his companies after reading the book "The Paradox of Choice". He has a strong belief in the power of self-discipline and its importance for success, both personally and professionally, and actively fosters a fun and engaging company culture.

He was awarded the AWS Circle of Excellence by the CEO of AT&T Wireless, an honor given to only 30 of more than 30, 000 employees.

Personality Overview

Informal Yet Blunt

Persuasive & Assertive

Late Adopter

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally good communicators and can be hard to convince.

Topics They Care About

Gamified Payments
As the Founder and CEO of Play2Pay, he created a platform that allows users to pay their bills by playing mobile games and engaging with brands.
Startup Monetization
He successfully raised $13M in Series A funding for Play2Pay and focuses on creating new revenue streams for service providers through user engagement.
Miami Tech Scene
His company, Play2Pay, is based in the Miami area, and he frequently uses the hashtag "#miamitech" in posts about the company's growth and milestones.

Media Appearances

Brian has no verified media appearances

Work History

1-2015
Founder & CEO at Play2Pay™
10-2014 - 5-2019
Founder & Non-Executive Director at Conversity Ltd
10-2014 - 3-2016
Principal & Managing Member at GAIN Solutions, LLC
6-2003 - 9-2014
Founder & Managing Director at Conversity Ltd
2000 - 2002
Information Systems Analyst at AT&T Mobility

Education

1996 - 2001
B.S. Business Administration from University of Central Florida

More Information

Social Presence :

Prographics :

Exp : 28 Location : Miami-Fort Lauderdale Area, United States Job Level : Leadership Designation : Founder & CEO at Play2Pay™
URL has been copied!

Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Be prepared for a lot of questions, answer them objectively
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Brian

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Brian take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Brian

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.