Brian Bostock MBA

Enthusiast
DISC Type : i

All Age Continuing Care Service Director at NHS Dorset

Colne, England, United Kingdom

Overview

Brian Bostock is the All Age Continuing Care Service Director at NHS Dorset, blending clinical experience as a registered nurse with extensive management expertise. A graduate of the University of Surrey, he has a proven history of leading transformation and managing projects, staff, and finances within Continuing Healthcare across the public and private sectors.

He is an author on healthcare policy, having written for national publications like The Guardian to share his expert perspective on NHS strategies and patient care.

He has publicly stated that "Virtual Wards" are not the panacea that some policymakers believe them to be.

Personality Overview

Consensus Focused

Optimistic

Amiable & Agreeable

They are generally friendly, so be careful when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Continuing Healthcare
An expert in complex long-term and end-of-life care, he has managed Continuing Healthcare services across multiple sectors.
Critiquing Virtual Wards
Authored a national opinion piece expressing skepticism about the efficacy of virtual wards, arguing they are not a panacea for NHS challenges.
Patient-Centric Care
Advocates for spending more time with patients and is wary of relying solely on data for feedback on patient recovery.

Media Appearances

Brian has no verified media appearances

Work History

8-2025
All Age Continuing Care Service Director at NHS Dorset
4-2025 - 8-2025
Personal Health Commissioning (PHC) Productivity Lead at NHS Dorset
10-2024 - 4-2025
Clinical Programmes Lead at Cambridge and Peterborough ICB
7-2022 - 10-2024
Head of Sustainability and Transformation at NHS Cambridge and Peterbrough
2-2022 - 7-2022
Head of Transformation at BLMK Clinical Commissioning Group

Education

2011 - 2014
Masters from University of Surrey
1993 - 1996
Diploma from Essex University

More Information

Social Presence :

Prographics :

Exp : 4 Location : Colne, England, United Kingdom Job Level : Mid-senior Designation : All Age Continuing Care Service Director at NHS Dorset
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Ask them how their day is going or exchange some other pleasantries
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Brian

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Brian take some risk or not?

  • They can take some low-probability risks if needed.

You And Brian

Personality Compatibility


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