Brian Cantwell in

Brian Cantwell

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Vice President, Head of AI, US Pharma at Bayer
📍 Waban, Massachusetts, United States

Brian is the Vice President of Digital Strategy & Product Operations at Bayer, where he leads AI transformation and marketing innovation for the U. S. Pharmaceuticals division. Educated at MIT Sloan and Harvard, he is described by peers as intelligent, practical, and collaborative, with deep expertise in creating impactful, data-driven customer experiences in healthcare.

Outside of work, Brian is engaged in his community, having volunteered with his team at the Community FoodBank of New Jersey. He is a supportive leader who actively celebrates the successes of his colleagues and fosters a collaborative team culture, enjoying connecting with peers at industry events.

Interesting fact: Brian led the pharma industrys first initiative to take all digital media planning and activation in-house, earning his team a PM360 Innovator Award in 2021.

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Experience
15 Years
Current Role
Vice President, Head of AI, US Pharma
Job Level
Senior
Location
Waban, Massachusetts, United States
Personality Overview

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Priorities

Topics Brian cares about

AI in Pharma
He co-leads Bayer's Agentic AI transformation and speaks publicly about cutting through the "hype cycle" to find practical, high-value applications for AI in content and analytics.
Digital Marketing Innovation
He pioneered the award-winning, industry-first strategy to in-house all digital media at Bayer, significantly improving efficiency and precision while saving millions in agency fees.
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Career

Work history

11-2025
Vice President, Head of AI, US Pharma
Bayer
1-2024
Vice President, Digital Strategy & Product Operations
Bayer
7-2020 - 1-2024
Vice President, Digital Strategy & Operations
Bayer
12-2018 - 6-2020
Senior Director, Multichannel Excellence
Biogen
10-2017 - 11-2018
Director, Multichannel Excellence
Biogen
In the press

Media appearances

Bayer pharma goes all‑in for digital media buying, moving external operations fully in‑house. Featured in FiercePharma
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Education
2008 - 2010
MBA
MIT Sloan School of Management
2000 - 2004
AB
Harvard University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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