Brian Cook

Observer
DISC Type : ic

Vice President Marketing at Bolt Medical

Greater Phoenix Area, United States

Overview

Brian has no verified overview

Personality Overview

Assertive

Value Driven

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Brian has no verified topics they care about

Media Appearances

Brian has no verified media appearances

Work History

9-2023
Vice President Marketing at Bolt Medical
2-2021 - 9-2023
Director of Business Development and Strategy at Medtronic
7-2019 - 2-2021
Director of Pipeline Strategy & Business Development at Medtronic
2-2017 - 6-2019
Sr Group Manager Pipeline Marketing & Business Development at Medtronic
8-2015 - 2-2017
Sr Group Manager, Global Strategy and Pipeline Marketing at Medtronic

Education

1995 - 1999
Bachelor of Science and Engineering from Arizona State University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Greater Phoenix Area, United States Job Level : Senior Designation : Vice President Marketing at Bolt Medical
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Brian

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They like to analyze well and then make their decisions.
  • Can Brian take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Brian

Personality Compatibility


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