Brian Critz

Commander
DISC Type : D

VP of Marketing, Miracle-Ear at Miracle-Ear, Inc.

New York City Metropolitan Area, United States

Overview

Brian has no verified overview

Personality Overview

Candid & Clear

Impact-Driven

Decisive

They respond well to strong and respectful communication.  They are less concerned about the product and more about its potential impact. They prefer to move quickly, and expect the same from others.

Topics They Care About

Brian has no verified topics they care about

Media Appearances

Brian has no verified media appearances

Work History

7-2022
VP of Marketing, Miracle-Ear at Miracle-Ear, Inc.
12-2019 - 6-2022
Senior Marketing Director - Premium Hair Care at Unilever
12-2014 - 12-2019
Marketing Director - Knorr Lipton Savory Business North America at Unilever
12-2014 - 6-2017
Marketing Director - Head of Hispanic Strategy Center at Unilever
8-2004 - 4-2006
Associate Brand Manager, Oral Care at Johnson & Johnson

Education

B.S. from Cornell University
M.B.A. from Northwestern University - Kellogg School of Management

More Information

Social Presence :

Prographics :

Exp : 16 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : VP of Marketing, Miracle-Ear at Miracle-Ear, Inc.
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Get to the point quickly instead of spending time doing small talk
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Brian

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • If convinced, they can reach decisions quite fast.
  • Can Brian take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Brian

Personality Compatibility


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