Brian DeRosa

Energizer
DISC Type : I

Founder & CEO at CLEO Skin + Laser

New York, New York, United States

Overview

Brian DeRosa is the Founder and CEO of CLEO, a tech-enabled medspa brand. His background spans venture capital at B Capital Group and investment banking at Goldman Sachs, along with strategic experience at Blank Street. He holds a Bachelor of Arts from Georgetown University.

His venture, CLEO, attracted pre-seed funding from a notable group of investors, including dermatologists and the founders of his former company, Blank Street.

Personality Overview

Imaginative

Relationship Oriented

Full Of Energy

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are really good at seeing what the long-term impacts of their decisions could be. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Aesthetic Medicine
He founded CLEO to build a trusted, medically rigorous, and accessible brand in the aesthetics space, filling a gap he identified in the market.
Consumer Brands
His experience includes a strategic role at the successful consumer brand Blank Street before founding his own direct-to-consumer company, CLEO Skin + Laser.
Venture Capital
Previously worked as a VC and growth investor at B Capital Group and in tech investment banking, giving him a strong background in finance and startup growth.

Media Appearances

Brian has no verified media appearances

Work History

1-2024
Founder & CEO at CLEO Skin + Laser
1-2023
Advisor at Blank Street
9-2021 - 1-2023
VP, Business & Head of Strategy at Blank Street
1-2019 - 9-2021
VC & Growth Investor at B Capital Group
7-2017 - 12-2018
Tech Investment Banking at Goldman Sachs

Education

Bachelor of Arts (B.A.) from Georgetown University

More Information

Social Presence :

Prographics :

Exp : 8 Location : New York, New York, United States Job Level : Leadership Designation : Founder & CEO at CLEO Skin + Laser
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Be friendly and entertaining in your conversation
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be excessively objective, be a storyteller
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Brian

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Brian take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Brian

Personality Compatibility


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