Brian Forster

Go-getter
DISC Type : d

Founder at Crazycoolsocks.com

Amherstburg, Ontario, Canada

Overview

Brian is an accomplished entrepreneur and sales leader with over 30 years of experience in engineering and manufacturing. He holds a BSME from Lawrence Technological University and has expertise in brand building and thermal tooling. Colleagues describe him as creative, enthusiastic, and a great communicator, known for going beyond expectations.

He is passionate about helping and motivating people, which led him to found Bsuccess, an organization dedicated to inspiration. His latest venture, Crazycoolsocks. com, combines his entrepreneurial spirit with a desire to give back, using the business as a vehicle to raise money for charity and encourage personal expression.

After a 30-year career in technical manufacturing industries, he founded a quirky e-commerce sock brand with a charitable mission.

Personality Overview

Vision Oriented

Fast-Paced

Direct & Candid

They respond well to confident salespeople.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Topics They Care About

Social Entrepreneurship
He founded Crazycoolsocks. com with the explicit mission of creating a "vehicle that could give back, " where every sale helps raise money for charity.
Manufacturing Innovation
With over 30 years of experience, he has deep expertise in solving thermal tooling challenges and has worked for industry leaders focused on automation and robotics.
Brand Building
His career includes over three decades of brand and marketing experience, culminating in the creation of his own consumer e-commerce brand from the ground up.

Media Appearances

Brian has no verified media appearances

Work History

5-2025
Founder at Crazycoolsocks.com
9-2022 - 9-2025
Account Manager at CenterLine (Windsor) Limited
5-2022 - 5-2025
Member Board Of Directors at isThermaL
1-2021
Founder / Board Of Directors at Bsuccess
2-2014 - 5-2022
Business Development Manager at Acrolab Ltd.

Education

2009 - 2014
BSME from Lawrence Technological University
1-2000 - 1-2003
Associate's degree from St. Clair College

More Information

Social Presence :

Prographics :

Exp : 12 Location : Amherstburg, Ontario, Canada Job Level : Leadership Designation : Founder at Crazycoolsocks.com
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Get to the point quickly instead of spending too much time on pleasantries
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid long winding pitches, stay objective
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Brian

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • Their decision making speed is somewhere in the middle.
  • Can Brian take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Brian

Personality Compatibility


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