Brian Fraley

Commander
DISC Type : D

Publisher at DairylandSentinel.com

Brookfield, Wisconsin, United States

Overview

Brian has no verified overview

Personality Overview

Candid & Clear

Very Quick

Impact-Driven

They respond well to strong and respectful communication.  They are not always relationship oriented. More than the product, they care about the impact of the product.

Topics They Care About

Brian has no verified topics they care about

Media Appearances

Brian has no verified media appearances

Work History

10-2023
Publisher at DairylandSentinel.com
1-2015
Owner, President at Edge Messaging, LLC
4-2009 - 1-2016
Senior Fellow at The John K. MacIver Institute for Public Policy
1-2005 - 12-2014
Self Employed at Management and Strategic Communications Consultant
10-2012 - 4-2014
Managing Editor, RightWisconsin.com at Journal Broadcast Group

Education

1986 - 1991
BA from University of Wisconsin-Madison
1982 - 1986
Education details unavailable from Wauwatosa East

More Information

Social Presence :

Prographics :

Exp : 20 Location : Brookfield, Wisconsin, United States Job Level : N/A Designation : Publisher at DairylandSentinel.com
URL has been copied!

Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Objectively showcase the impact that your product creates
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being a storyteller and don’t try to oversell
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Brian

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Brian take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Brian

Personality Compatibility


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