Tyler Vawser

Enthusiast
DISC Type : i

VP, Marketing at Apptegy

Little Rock, Arkansas, United States

Overview

Tyler Vawser is the VP of Marketing at Apptegy, where he helps school districts improve community engagement. He is also the Editor-in-Chief of SchoolCEO. People who have worked with him describe him as strategic, intelligent, and relentlessly efficient. He is an alumnus of Cedarville University, holding a Bachelor of Arts degree.

Outside of work, Tyler is a married father of four who enjoys traveling and spending time with his kids. He is an avid fan of the Kansas City Chiefs. His unique upbringing as a missionary kid in Papua New Guinea has been a significant influence on his life and perspective.

Unique fact: Before his current role, he founded CMX, a small conference specifically for marketers.

Personality Overview

Optimistic

Non-Confrontational

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They are generally friendly, so be careful when relying on their word. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

K-12 Education Marketing
As VP of Marketing at Apptegy and Editor-in-Chief of SchoolCEO, he focuses on helping school leaders build trust and better community relationships through storytelling.
Demand Generation
He has spoken on podcasts about his unique approach to demand generation, focusing on building trust with school leaders through valuable content rather than direct sales tactics.
B2B Growth
His previous experience includes leading marketing at Sticker Mule and consulting for high-growth companies like AppSumo and ProfitWell, showcasing his expertise in this area.

Media Appearances

Little Rock-based school tech marketer Apptegy announces expansion. Featured in Arkansas Times

See Now

Work History

9-2021
VP, Marketing at Apptegy
3-2018 - 9-2021
VP, Head of People Operations at Apptegy
6-2017 - 3-2018
Head of Business Development at Museum Hack
2-2015 - 6-2017
VP, Head of Marketing at Sticker Mule
10-2012 - 2-2018
Marketing Consultant at Tvaw Marketing

Education

Bachelor of Arts - BA from Cedarville University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Little Rock, Arkansas, United States Job Level : Senior Designation : VP, Marketing at Apptegy
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Insights For Selling To Tyler

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Compliment them about their personality if you get a chance
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Avoid overloading them with too much information
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tyler is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Tyler

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Tyler move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Tyler take some risk or not?

  • They can take some low-probability risks if needed.

You And Tyler

Personality Compatibility


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