Brian Garrigan in

Brian Garrigan

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Chief Revenue Officer (CRO) at illumin
📍 Greater Chicago Area, United States

Brian is the Chief Revenue Officer at illumin, specializing in scaling revenue in the adtech landscape. He has a notable track record from Simpli. fi, where he helped grow the company from \$5M to over \$400M. People who have worked with him describe him as strategic, thoughtful, analytical, and effective.

Outside of his executive role, Brian is a family-oriented individual who actively supports his childrens career development, as seen when he recently reached out to his network to help his daughter find an internship. He is based in the Chicago area, having previously worked for the Chicago Sun-Times.

He holds certifications in both ChatGPT and MidJourney, indicating a hands-on interest in emerging generative AI technologies.

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Experience
9 Years
Current Role
Chief Revenue Officer (CRO)
Job Level
Leadership
Location
Greater Chicago Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Brian cares about

AdTech Evolution
He recently authored articles on the shifting power dynamics between Demand-Side Platforms (DSPs) and publishers, advocating for change in the industry's status quo.
Scalable Revenue Growth
His career is defined by driving significant, scalable revenue growth across enterprise, mid-market, and channel partnerships at companies like illumin and Simpli. fi.
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Career

Work history

10-2025
Chief Revenue Officer (CRO)
illumin
1-2014 - 10-2025
Senior Vice President
Simpli.fi
12-2019 - 1-2023
Vice President - Agency & Brand Sales
Simpli.fi
1-2014 - 12-2019
Head of Sales - Central U.S
Simpli.fi
12-2013
Vice President of Digital Sales
Chicago Sun-Times
In the press

Media appearances

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Education
2002 - 2004
MBA
University of St. Francis
BBA
University of St. Francis
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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