Brian Garrigan

Captain
DISC Type : DS

Chief Revenue Officer (CRO) at illumin

Greater Chicago Area, United States

Overview

Brian is the Chief Revenue Officer at illumin, specializing in scaling revenue in the adtech landscape. He has a notable track record from Simpli. fi, where he helped grow the company from \$5M to over \$400M. People who have worked with him describe him as strategic, thoughtful, analytical, and effective.

Outside of his executive role, Brian is a family-oriented individual who actively supports his childrens career development, as seen when he recently reached out to his network to help his daughter find an internship. He is based in the Chicago area, having previously worked for the Chicago Sun-Times.

He holds certifications in both ChatGPT and MidJourney, indicating a hands-on interest in emerging generative AI technologies.

Personality Overview

Long-Term Thinker

Dynamic But Sincere

Decisive But Calm

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

AdTech Evolution
He recently authored articles on the shifting power dynamics between Demand-Side Platforms (DSPs) and publishers, advocating for change in the industry's status quo.
Scalable Revenue Growth
His career is defined by driving significant, scalable revenue growth across enterprise, mid-market, and channel partnerships at companies like illumin and Simpli. fi.
Team Leadership
He focuses on building and leading high-performing sales teams and is actively hiring for sales director roles to fuel the next wave of growth at illumin.

Media Appearances

Brian has no verified media appearances

Work History

10-2025
Chief Revenue Officer (CRO) at illumin
1-2014 - 10-2025
Senior Vice President at Simpli.fi
12-2019 - 1-2023
Vice President - Agency & Brand Sales at Simpli.fi
1-2014 - 12-2019
Head of Sales - Central U.S at Simpli.fi
12-2013
Vice President of Digital Sales at Chicago Sun-Times

Education

2002 - 2004
MBA from University of St. Francis
BBA from University of St. Francis

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater Chicago Area, United States Job Level : Leadership Designation : Chief Revenue Officer (CRO) at illumin
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Brian

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Brian take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Brian

Personality Compatibility


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