Matthew Cook

Critic
DISC Type : C

Vice President IT, Data and Analytics at Empire Life

Kingston, Ontario, Canada

Overview

Matthew Cook is the VP of IT, Data & Analytics at Empire Life, where he has spent the majority of his career. He leads the companys enterprise data services, including MDM, data warehousing, and machine learning, driving the organizations evolution into a data-centric entity. He is a graduate of St. Lawrence Colleges Business Administration program.

Matthews career uniquely mirrors the companys technological journey, having started as a COBOL mainframe developer and now leading its transition to modern AI.

Personality Overview

Negotiator

Precise

ROI Driven

They choose to analyze logically and value facts to emotions.  They like to do things independently and don’t look for support from others. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Data Modernization
He is leading the charge in transforming Empire Life's data infrastructure, moving from legacy mainframe systems to a modern, AI-enabled data environment.
AI in Business
Expresses excitement about leveraging modern AI to generate tangible business value and foster a data-driven organizational culture.
Master Data Management
He champions the importance of a solid MDM foundation with clean, connected data as the key to unlocking the power of analytics and AI.

Media Appearances

Matthew has no verified media appearances

Work History

12-2022
Vice President IT, Data and Analytics at Empire Life
3-2018 - 12-2022
Director, Information Operations at Empire Life
7-2017 - 3-2018
Manager, Data Services at Empire Life
Programmer/Analyst at SOLCORP

Education

1996 - 1998
Business Administration from St. Lawrence College - Kingston
1989 - 1991
Radio Broadcasting from Loyalist College

More Information

Social Presence :

Prographics :

Exp : 8 Location : Kingston, Ontario, Canada Job Level : Senior Designation : Vice President IT, Data and Analytics at Empire Life
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Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Matthew

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Matthew take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Matthew

Personality Compatibility


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