Brian Ginsberg

Questioner
DISC Type : c

Principal at PwC

Princeton, New Jersey, United States

Overview

Brian Ginsberg is a Principal in PwCs Digital Core Modernization practice with nearly 30 years of experience transforming business performance. He specializes in planning, forecasting, and analytics, leveraging a background at Deloitte, Ernst & Young, and Oracle. Brian holds a Bachelor of Arts in Economics from Rutgers University.

Colleagues consistently praise him as a thoughtful and effective leader, skilled at building strong customer relationships and empowering his teams. Based on his alma mater, he may follow New Jersey area college and professional sports.

His career is distinguished by deep expertise in Oracle/Hyperion solutions, gained from working both within Oracle and as a consultant deploying them.

Personality Overview

Not Easily Convinced

Systematic

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to do thorough analysis of any situation. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Oracle Partnership
His recent professional activity highlights PwC's alliance with Oracle, focusing on leveraging cloud and AI to drive innovation and business transformation for clients.
Performance Management
His core expertise is in next-generation performance management, including financial planning, analytics, forecasting, and corporate reporting.
Effective Leadership
Recommendations repeatedly describe him as an outstanding leader who builds strong teams, empowers staff, and fosters mutually beneficial customer relationships.

Media Appearances

Brian has no verified media appearances

Work History

5-2022
Principal at PwC
2-2011 - 5-2022
Managing Director at Deloitte Consulting
12-2007 - 1-2011
Senior Manager at Ernst & Young
7-2007 - 12-2007
Director at Oracle Corporation
4-1999 - 7-2007
Director, Consulting Services at Hyperion Solutions

Education

Economics from Rutgers University
Bachelor of Arts (BA) from Rutgers University

More Information

Social Presence :

Prographics :

Exp : 28 Location : Princeton, New Jersey, United States Job Level : Senior Designation : Principal at PwC
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Brian

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Brian take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Brian

Personality Compatibility


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