Brian Hoffman

Evaluator
DISC Type : dcs

Fintech Sales Executive at Finovifi

Springfield, Illinois, United States

Overview

With over 25 years in financial services, Brian is a Fintech Sales Executive dedicated to helping financial institutions in the Midwest fight the rise in check fraud using AI and machine learning. He is a graduate of the Graduate School of Banking at the University of Wisconsin - Madison.

Originally from Springfield, Illinois, Brian resides there with his wife and three children. In a past interview, he mentioned that he once considered becoming a professional golfer before dedicating his career to the banking industry.

He was the originating force behind BankTalentHQ, the first nationwide career center and job board created for the financial services industry.

Personality Overview

Hard To Convince

Quality Focused

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Check Fraud Prevention
His current role at Finovifi is dedicated to helping financial institutions in Illinois, Indiana, and Wisconsin detect and prevent the growing threat of check fraud.
Financial Technology
He works at the intersection of banking and technology, promoting AI-driven solutions to enhance security, fight fraud, and streamline compliance for community banks.
Talent Management
He co-created BankTalentHQ, a nationwide talent management site, to help the financial industry attract and find qualified candidates.

Media Appearances

Finovifi Welcomes Brian Hoffman as Fintech Sales Executive. Featured in Finovifi Blog

See Now

Work History

11-2024
Fintech Sales Executive at Finovifi
10-2022 - 5-2024
Director, Industry Partnerships at SRM (Strategic Resource Management)
1-2017 - 9-2022
Chief Evangelist, Co-Creator and Podcast Host at BankTalentHQ
12-2016 - 9-2022
President - Illinois Bankers Business Services, Inc. at Illinois Bankers Association
12-2011 - 12-2016
Vice President - Preferred Vendors at Illinois Bankers Association

Education

2004 - 2006
Graduate School of Banking Diploma from Graduate School of Banking at the University of Wisconsin - Madison
1996 - 1999
Business from University of Colorado Colorado Springs

More Information

Social Presence :

Prographics :

Exp : 23 Location : Springfield, Illinois, United States Job Level : N/A Designation : Fintech Sales Executive at Finovifi
URL has been copied!

Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Brian

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Brian take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Brian

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.