Benjamin Lyons

Evaluator
DISC Type : dsc

Outbound Specialist at Prosp Agency

Hemel Hempstead, England, United Kingdom

Overview

Benjamin is a Go-To-Market specialist at conigma, focusing on creating and sharing free GTM playbooks. He has a technical background in IT support, holding ITIL Foundation certification, and has transitioned into tech sales and business development. Colleagues describe him as helpful, knowledgeable, and professional, consistently going the extra mile to find solutions.

He is dedicated to sharing his expertise, having created masterclasses and guides on leveraging LinkedIn and Sales Navigator for effective outbound prospecting.

Personality Overview

Quality Focused

Thorough Evaluator

Fast But Analytical

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

GTM Strategy
His current role and headline focus on Go-To-Market, and he actively creates and shares free GTM playbooks to help other teams succeed.
LinkedIn Prospecting
He frequently posts about proven LinkedIn outreach and content strategies, even offering a free guide and masterclass on using Sales Navigator effectively.
Building Sales Systems
Focuses on turning chaotic sales efforts into repeatable systems, discussing how to build a "calm, repeatable delivery machine" for agencies.

Media Appearances

Benjamin has no verified media appearances

Work History

1-2025 - 10-2025
Outbound Specialist at Prosp Agency
1-2020 - 6-2025
Desktop Support Engineer at Self Employed
2-2025 - 5-2025
Business Development Executive at Microsoft
5-2021 - 9-2023
Tech Sales Specialist at VisionWave AI
7-2019 - 12-2019
2nd Line Support Engineer at CSP I.T

Education

1999 - 2004
Education details unavailable from The Cavendish School, Hemel Hempstead

More Information

Social Presence :

Prographics :

Exp : 4 Location : Hemel Hempstead, England, United Kingdom Job Level : N/A Designation : Outbound Specialist at Prosp Agency
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Insights For Selling To Benjamin

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Benjamin is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Benjamin

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Benjamin move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Benjamin take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Benjamin

Personality Compatibility


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